September 17, 2013
A One of A Kind Sneaker Experiment
Converse Inc. announces its all-new collection with avant-garde French fashion house Maison Martin Margiela. The first-time Converse Maison Martin Margiela collaboration features the Chuck Taylor All Star and the Jack Purcell sneakers, each completely hand-painted in Maison Martin Margiela’s iconic white paint. Covering all canvas, eyelets, laces and soles, they naturally crack and shed their outer coat of paint to reveal the original colors beneath.
The personality of the Converse Maison Martin Margiela 1970s Chuck Taylor All Star and Jack Purcell sneakers is discovered through an evolving dialogue between the bold colored canvas and clean paint. The more the sneakers are worn, the more their personality and color is revealed. “The Maison has always been obsessed with white; it is used as a layer to give an incognito feeling. A sort of poetry, with the passage of time, the shoe asserts itself,” says Maison Martin Margiela.
Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. The Converse Maison Martin Margiela sneakers will be available for purchase globally at Margiela stores, and at select Converse First String retailers.
About Maison Martin Margiela:
Maison Martin Margiela is a French fashion house founded in 1988. A cross-section between fashion and design, the Maison presents Haute Couture and ready-to-wear collections and indulges in leather goods, footwear, accessories, fragrances, interior design and furniture. In 2002 Maison Martin Margiela joined OTB, the holding company of Diesel, Marni, Viktor&Rolf, Staff International and Brave Kids.