January 25, 2012
Converse Unleashes on the West Coast
Converse has opened its first store on the West Coast, located on the Third Street Promenade in Santa Monica. Converse Customization is the headliner of the new store, a creative hot spot where consumers can make their own footwear, apparel, and accessories in any and every way they see fit. The Santa Monica store also features the largest collection of Converse footwear and apparel anywhere in the world.
To celebrate our grand opening in Los Angeles, we rounded up a few of our favorite local friends, took their pictures and connected them by their Converse. So if you’re in Santa Monica, head over to the Third Street Promenade and see who’s posted up outside the store.

Join us on February 18th for the Grand Opening party at the Converse store from 1PM -4PM. Find your place in the Converse connectivity chain, a live music performance, and shop the massive collection of Converse footwear, apparel, and accessories.

Our first flagship store on the West Coast takes the retail experience to a whole new level, making it not only interactive but truly one-of-a-kind. Using iPad technology and over 150 customization graphics including collaborations with local artists and designs that reference the Santa Monica community, consumers have the ability to make their own Converse footwear, apparel, and accessories. From there, they are able to add grommets, patches and lettering, swap out drawstrings, and modify to express their personal style. They can also work with the Customization Maestros to perfect their designs.
Store Hours:
Monday – Thursday: 10AM – 9PM
Friday – Saturday: 10AM – 10PM
Sunday: 11AM – 8PM
In Santa Monica? We are on Third Street Promenade, right here: