Working toward an AIDS Free Generation born in 2015


November 30, 2011

Last year, nearly half a million babies were born with HIV. By 2015, that number could be zero. A possibility we can make a reality. The beginning of the end starts with you.

In 1987, a quilt covering the National Mall in Washington DC, and created by the NAMES PROJECT FUND, memorialized those we lost to AIDS. Today, we stand at the threshold of another defining milestone in this fight: by 2015 we can end the transmission of HIV from moms to their babies. 1.4 million HIV positive pregnant women need access to treatment. Treatment that costs about 40 cents a day.

Add your panel to the (2015)QUILT from (RED) & ONE and let your voice be heard. Add a pledge and get a track from The Killers. Here’s how…


You can create a panel in as little as 30 seconds or you can spend time personalizing it at Panels are easy to add and can be as creative and personal as each person wishes. Examples of the styles people can use to create their panels are on the next page.

You have the option to log-in with Facebook’s Open Graph. By doing so, you can easily upload your photos from Facebook and include them in your panel.


When you create your panel, you will be asked to add a pledge – to commit to a simple specific action to help put an end to mother-to-child transmission. There are three options to choose from:

1. Buy a (RED) gift this holiday.
2. Join ONE and ask your friends to join.
3. Or you can write your own pledge.


Once again, The Killers have recorded a Christmas song for (RED). They’ve done this every year since 2006. When you pledge on the (2015)Quilt, you can get one of these songs for free.

To see your quilt, and pledges from around the world, visit

The Facts:

• An estimated 370,000 children were newly infected with HIV in 2009, representing a drop of 24% from five years earlier.

• More than 90% of the children living with HIV are infected through mother-to-child transmission during pregnancy, around the time of birth or through breastfeeding.

• Treatments have been shown to eliminate mother-to-child transmission in up to 99% of cases.

• Today only 45% of pregnant HIV positive women have access to the medication.

The world is now on the verge of a momentous development in the realm of global public health — the possibility of the first generation in almost 30 years where virtually no child is born with HIV. To raise awareness of this possibility, (RED) is launching a new campaign, ‘The AIDS Free Generation is Due in 2015’, to let the world know that with continued funding to organizations like the Global Fund it’s possible to virtually eliminate mother-to-child transmission of HIV.

Ruth and Bernadetta

Enjoying Every Moment

Ruth is HIV positive and due to prevention of mother-to-child transmission intervention she was able to deliver a HIV negative child. Ruth was put on antiretroviral (ARV) treatment while pregnant with Bernadetta to help lower the viral load in her body. After birth, Bernadetta was also given ARV medication specifically formulated for infants. Bernadetta was tested periodically until she was 1 1/2 years old.

Today, Bernadetta is 6 years-old and HIV negative. She enjoys all subjects in school where she can visit with her friends. Her favorite game is Ludo, a board game that she plays with Ruth.

Ruth and her husband hope to have another child and are working closely with their physician.

Deborah & Desmond

A Doctor in the Making

Deborah discovered she was HIV positive when she was pregnant with Desmond. Deborah’s time of diagnosis is very common; many women only discover that they have HIV when they attend a prenatal clinic where pregnant women are typically tested for the virus.

After Deborah was diagnosed she was afraid for her life and for the child she was carrying. She was very concerned about her future. Thanks to successful treatment that prevented mother-to-child transmission, Desmond was born healthy and remains HIV negative. Desmond loves playing football with his three older siblings; he also enjoys dancing around their home.

Deborah wants Desmond to become a doctor when he grows up so that he can help patients like her that are living with HIV. Deborah says, “She feels blessed to have received treatment and for Desmond to be HIV negative.” (RED) helps finance this important preventative treatment in Ghana and elsewhere

Doris & Michael

Mother with a Mission

Doris is HIV positive and her son Michael is HIV negative thanks to treatment that prevented Doris from transmitting HIV to her son.

Doris is busy raising a healthy and active 4 year-old boy. Michael enjoys playing football and reading books. When he grows up he wouldlike to be a soldier, but Doris would prefer for him to be a pilot. Doris serves as an advisor to the president of Wisdom Association, a Global Fund financed support group in Ghana.

When Doris shares her story with newly diagnosed patients, she says “there is hope for people living with HIV; you can go on living, having families and working.” Doris is a seamstress and jewelry maker by trade, she teaches other HIV+ individuals how to make bracelets so they can sell them as a means of generating income for themselves and the Wisdom Association.

Comments (1)
  • Ganesh Manglani Gr8 ,,work is going on....i am sure in 2015 tht year or be4 tht thr would b no more hiv child. Thu Dec 01, 2011
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