February 10, 2011
Pioneering Athlete Julius “Dr. J” Erving
Converse celebrates pioneering athlete Julius “Dr. J” Erving who has made a major impact on basketball both on and off the court. It is inspired by his amazing career and the iconic moments that altered the course of sports history. For Erving, that moment was unifying the ABA and NBA ushering in a new era of offense with his foul line dunk during the ‘76 ABA All-Star Dunk Contest, and his “Rock the Baby” dunk during the ’83 NBA Finals.
In celebration of the 35th year-anniversary of Black History Month, Nike, Converse and Jordan Brand came together on the hardwood to unveil special designed shoes that various top NBA athletes wore on court on Monday, January 17, 2011.
In addition, Converse is releasing a new limited-edition Black History Month 2011 Star Player EV inspired by the one of the most iconic and pioneering athletes – Julius “Dr. J” Erving.
Special Design Star Player EV Unveiled
To symbolize the legacy, the collection highlights:
· Modern Gold to represent the championship call to greatness.
· Historic Black to recall the black Converse Chuck Taylor All Star sneakers commonly worn by basketball pioneers from the ’20s through the ’60s; bestowing black sneakers with a magical aura.
· Black African-American Handcraft to celebrate classic African-American art.
The Converse Star Player EV will be available in extemely limited quantities at Converse specialty stores in Boston and NYC, select retailers nationwide, and on Converse.com beginning February 11th, 2011