Join the Procession

Feature

September 26, 2010

The Procession is about becoming a part of a movement of people daring to be themselves.

Individually pushing boundaries, and collectively inspiring others to do the same. It’s pretty simple. Do what you love and keep doing it. Others will not only feel your passion, but be moved by it. Explore below, go behind the scenes and see what inspires you.

Converse brought together icons of our past, present and future who are individually pushing boundaries and inspiring others to do the same. We created a collection of Star Chevron product that embodies their spirit and a ‘do what you love and keep doing it’ attitude. Learn more about the people and products that make up this moment in the history of sport, music and style.

Kenny Anderson and Julius “Dr. J” Erving discuss the finer points of the kickflip.

On the playground in Greenpoint, Brooklyn God Shammgod shows Sammy Baca how to do the streetball move called the “Shammgod”. Sammy evolves the move for his form of expression.

The dominant player of his era, he was a wizard with the ball, performing feats never before seen. Julius Erving was one of the first players to make individual expression an integral part of the game, setting the style of play that still stands today. Here the cast share how Dr. J inspires them.

Antoine Fuqua is an acclaimed director from Pittsburgh. He landed a college scholarship to play basketball, but the power of cinema drove him to a successful career as a film director. He is perhaps best known for the award-winning film Training Day. Antoine goes gives you a look behind the procession.

Based in New York, Luam Keflezgy is quickly becoming known as one of the most creative choreographers in dance and movement. She draws her inspiration from the power of passion and creation. She teaches dance classes in Manhattan.

Inspired by his involvement with the Goodie Two Shoes Foundation, which provides disadvantaged children with new shoes, Kenny designs a CVO using their colors. Learn more about the Goodie Two Shoes Foundation at www.goodietwoshoes.org. What inspires you?

Comments (21)
  • Dan I need more Dr. J! Tue Jul 24, 2012
  • CAMERON WAT IS THE NICEST SHOUS Fri Oct 07, 2011
  • craig ross great video . i been wearing converse since i was 13 teen. i playing high school basketball in converse all my team mates play in nike. love converse. Sun Mar 20, 2011
  • christelle hey!! like itt !!! Fri Nov 19, 2010
  • LUNA HI Wed Nov 03, 2010
  • Dan The Dr! We love you! I bought a pair of Converse on this site the nice I saw the ad (10/26). I would have paid a lot more for them if they were called Dr. J's or had his signature on the outside heel (like the pair he used to wear while playing). I met the Doc outside Phila once and told him - "If it was not for you, there would have never been a Michael Jordan". Great to see you back Dr J! You are the best! Sat Oct 30, 2010
  • Deborah Coolest commercial ever. Love all the extras you posted on this page. Beats the pants off Nike's LeBron commercial du jour. Wed Oct 27, 2010
  • Converse: Join The Procession | ken onozawa // art director / creative consultant / foodie // the world is my playground [...] Join the procession. [...] Wed Oct 27, 2010
  • KB I just feel good after watching this mad memories. Got to get a pair just to kick around in and rep... Love you Dr! Wed Oct 27, 2010
  • J Money UPstate Take THAT LebRon!!! 'King' james can't touch dis! Wed Oct 27, 2010
  • Join The Procession With Converse — INFOtainment News [...] Antoine FuquaFor more information on what The Procession is all about check out the official site here.» Post Ad Purchase:  Intext Link /**/ Filed Under: Sports Tagged With: Basketball, [...] Wed Oct 27, 2010
  • Rayvon I've gotta get a pair of those padded collar sneaks on 0:29 in the procession video what's the name of that shoe!!!! Thu Oct 14, 2010
  • reg e gaines ALL STAR for Doctor J by reg e gaines I BOUNCE BUT DON'T BREAK GLIDE RIGHT ON TIME SWIRL/ TWIRL THEN STOP ON A DIME CHANGE DIRECTION AT WILL BECOME ONE WITH WOOD I DEAL/ STEAL AND ALWAYS LOOK GOOD CLING TO CLOUDS STEP ON AIR FLARE LIKE FIRE WHICH SCORCHES AND SCARES AS I JUMP THEN PUMP WITHOUT ANY FEAR THEN SMASH THE FRESHLY PLUCKED PUMPKIN THROUGH THE ORANGE NEON SPHERE... r.e.g.is a Tony Award winning playwright, Grammy Award nominated lyricist and published poet. Thu Oct 14, 2010
  • Dr. J « Janne Toivoniemi [...] The coolest ball player ever. Period. Read more » [...] Thu Oct 07, 2010
  • zazasasso The White Stripes "Hello Operator" Tue Oct 05, 2010
  • lorenzo The name's song hello operator - white stripes Beat awsome splendid Mon Oct 04, 2010
  • lorenzo the name song is hello operator - white stripes beat awsome Mon Oct 04, 2010
  • johnny lee You guys have to bring Larry Johnson back. Sun Oct 03, 2010
  • santi0023 Whats The Name Of This Song !!! Mon Sep 27, 2010
  • Carmen Valentin Beautiful...RASA. Mon Sep 27, 2010
  • Beth Tillman Who is the artist who sings the song in the new Procession video? Mon Sep 27, 2010
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